Key Account Management (KAM) strategies
KAM in pharmaceutical companies (and everything it encompasses such as collaborative team selling, account plans, customer strategies and relationships, etc.) isn’t about figuring it all out ahead of time as in the good old days of coverage and call frequency targets, it’s the exact opposite. It’s a process of engagement and relationship building in which the process itself is the star.
To find out more about strategies for reconciling KAM
and the pharmaceutical enterprise download our white paper now!