Interactive Medica was formed by a team of Life Science General Management and Commercial Strategy executives, experienced in CRM and Analytics, focused on the demand by Life Sciences organizations to deliver agile cloud systems that reflected the new commercial model based around accounts and multiple channels. In a nutshell we help clients simplify the critical management and execution of strategic marketing campaigns to a complex, multi-stakeholder healthcare environment, taking full advantage of new digital channels in combination with important traditional channels.
From the birth of the company, Interactive Medica solutions have embraced this new reality enabling Life Sciences clients to "join up" their commercial operations and deliver value to their clients in coordinated and novel ways.
Interactive Medica is a pure cloud player giving clients all the advantages of a cloud and SaaS application platform. Deliberately, our focus has been on Life Sciences, avoiding many of the current challenges found by vendors building on top of a horizontal CRM platform. Our data model is 100% based on the new commercial models of Life Sciences companies and as a client you will never have to pay extra for the latest sub-optimal workaround to your adapted horizontal system.
Our senior leadership has more than 100 years of combined experience in Life Sciences Commercial Effectiveness, CRM, Key Account Management and Analytics and we are recognised as leaders in KAM and embedded operational analytics. We apply the advantages of cloud technology so that our clients can better differentiate their products and services versus less agile competitors.
We serve clients in 46 countries and are present in UK, Sweden, Germany, Netherlands and Spain