Interactive Medica was formed by a team of Life Science General Management and Commercial Strategy executives, experienced in CRM and Analytics, focused on the demand by Life Sciences organizations to deliver agile cloud systems that reflected the new commercial model based around accounts and multiple channels. In a nutshell we help clients simplify the critical management and execution of strategic marketing campaigns to a complex, multi-stakeholder healthcare environment, taking full advantage of new digital channels in combination with important traditional channels.

From the birth of the company, Interactive Medica solutions have embraced this new reality enabling Life Sciences clients to "join up" their commercial operations and deliver value to their clients in coordinated and novel ways.

Interactive Medica is a pure cloud player giving clients all the advantages of a cloud and SaaS application platform. Deliberately, our focus has been on Life Sciences, avoiding many of the current challenges found by vendors building on top of a horizontal CRM platform. Our data model is 100% based on the new commercial models of Life Sciences companies and as a client you will never have to pay extra for the latest sub-optimal workaround to your adapted horizontal system.

Our senior leadership has more than 100 years of combined experience in Life Sciences Commercial Effectiveness, CRM, Key Account Management and Analytics and we are recognised as leaders in KAM and embedded operational analytics. We apply the advantages of cloud technology so that our clients can better differentiate their products and services versus less agile competitors.

We serve clients in 46 countries and are present in UK, Sweden, Germany, Netherlands and Spain

Interactive Medica 

Executive & Senior Team


Steve Webb
Executive Chairman


Andrew Leeder
Key Account Director


Mikael Evander
Director Software Engineering & Scrum Master


Tomas Laitinen
Client Solutions Manager, Professional Services


Richard Jenkinson


Marie-Louise Edin
Key Account Manager


Desirée Malfeito
Director, Client Solutions & Product Owner       


Vanina Centeno
Client Solutions Manager, Client Operations


Dominic Denison
Director, Value Engineering


Wiard Hidding
Director, Product Strategy


Francisco Javier Igualada
Director, Finance & Administration                     


Thida Srithantip
Client Solutions Consultant



Our software is designed and built in Stockholm, one of the most innovative cities in Europe. Sweden is ranked as the leading country for innovation among EU member states and is where Skype and Spotify were designed. The centrally located office is 100 meters away from the Stockholm Archipelago


Our client operations and support is headquartered in Madrid, Spain, the 3rd largest city in Europe and home to a highly skilled and multi-lingual workforce. The Madrid office is located in the city center, overlooking the Retiro Park. 


UK, Germany, Sweden, The Netherlands