Major pharmaceutical company rolls out Interactive Medica for improved sales management

Three country, 500 user implementation completed in just eight weeks

3rd February 2010

Interactive Medica today announced the successful roll-out of its leading web-based sales management software at a major pharmaceutical company. The implementation, which spans three European countries, was completed in just eight weeks and is now being used by 500 sales staff.

The new solution improves the sales process by arming staff with the vital information that they need to do their job. Accessed by PC and smartphone, it matches and supports existing business processes, allowing the pharmaceutical company to embrace change across its business. It replaces two legacy in-house systems and spans sales staff selling to primary care organisations, Key Account Managers in secondary care and Over The Counter (OTC) representatives.

Interactive Medica was selected due to its pharmaceutical experience, understanding of the client’s needs and ability to deliver to tight implementation deadlines. The company’s secure, web-based Software as a Service (SaaS) model meant that it could be quickly and cost-effectively tailored to the pharmaceutical company’s processes. This would have been impossible if the company had worked with a SaaS company that was not a pharmaceutical specialist or if it had adopted traditional on-premise client-server software that takes many months to install.

“The pharmaceutical industry is going through constant change meaning that IT systems need to mirror and support this,” said Richard Jenkinson, Managing Director, Interactive Medica. “This successful major international implementation demonstrates the benefits of the SaaS model tailored to the particular needs of the pharmaceutical industry. It is already delivering major advantages to the pharmaceutical sales force, enabling them to be more effective and productive in their work.”

The flexibility of Interactive Medica’s technology means that the pharmaceutical company has been able to tailor it to its specific needs. This includes integrating with best in breed customer target information and the organisation’s bespoke customer profiling methodology.
With over 130 successful client implementations, Interactive Medica is the premier supplier of web-based commercial software specifically tailored for the complex demands of the European pharmaceutical industry. Using its vast industry experience, Interactive Medica ensures that the application is tailored to the needs of each business with a high percentage of an employee’s tasks and information accessible through a single screen. This ease of use increases employee satisfaction, guarantees uptake and reduces the need for training.

The Software as a Service (SaaS) model provides a secure, flexible method of delivering systems to the pharmaceutical market. It ensures rapid roll-out, the ability to tailor applications to business process and user needs, minimal IT requirements and scalability – users and functionality can be easily added or removed as company needs change. Security is safeguarded through high level encryption protection, with data, and communications access stored in a class leading secure location.

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