IM KAM

What is IM KAM?

In an ever increasingly complex sales environment, IM KAM enables promotional teams, managers and executives to identify, collaborate, plan and manage goals, strategies and activities for current and potential Key Accounts.

Benefits of using IM KAM

Makes a complicated selling process simple

Recently there has been a shift with many influencers (many to many) becoming involved in the sales process.

IM KAM helps to make this complex process simple by providing a wizard that leads the sales team through this process making it far simpler to identify key actions or issues that need addressing.

More efficient sales team

IM KAM allows our clients to co-ordinate a key account plan enabling them to orchestrate and allocate company resources as efficiently as possible.

Using IM KAM, our clients’ account teams become focused on the overall opportunity, the relationships and resources required to strategically expand the account.

Supports our Clients Processes

At Interactive Medica we understand that every Pharmaceutical company is unique with its own sales methods. Therefore our IM KAM application can be tailored to support any sales methodology that our clients adopt.

Platform Independent

Our IM KAM Application is CRM platform independent allowing you to employ this package on top of your existing CRM system or in conjunction with our SaaS CRM application - IM CRM.

Ease of use

When creating our IM KAM applications we are continually striving to make them as intuitive, customisable and easy to use as possible. This results in a high adoption rate within a client organisation allowing employees to concentrate and focus on their roles, as opposed to wasting valuable time on hard to use and complex software systems.

Consistency - multi-country IM KAM applications have a "core" design and data model combined with local country adaptations. This enables consistency across the enterprise, allowing for valid comparisons of key account management performance.

CRM culture - IM KAM successfully combines the needs of the Corporation with the needs of the operations. This, combined with Corporate and local management support, enables the creation of a successful KAM culture across the Corporation.

Local focus - corporately implemented IM KAM applications enable local operations to focus on key accounts, not on application management or IT knowledge.

Corporate memory - IM KAM ensures that complex key account plans are in a format that can be understood and followed.

The identification and development of a KAM process.

IM KAM is customer specific and therefore can be tailored to meet the local needs of each client.

This application provides insights into the complex processes required to successfully expand business.

Senior Managers are able to quickly view and analyse a range of active accounts enabling the appropriate key account management actions are instigated.

IM KAM enables our clients to manage the long term relationships of its most profitable customers.

Our applications allow sales managers to be actively involved as part of the Key Account team.

IM KAM provides managers with the ability to manage and co-ordinate multiple resources in areas of greatest commercial return.

Sales Managers are able to provide coaching, counseling and support to the Key Account Manager on the right areas

Managers are able to co-ordinate progress with a high number of open and active account plans.

Key Account Managers can easily record and access information on their accounts and use this data within IM KAM to successfully successfully implement their account plans.

Using our applications, Key Account Managers can view sales, market and activity data in real-time to analyse specific key accounts and where necessary adjust their actions accordingly.

The Key Account Managers, using our applications, are able to gain insights into the clients via a networking tool that allows members of the organisation to record formal and informal networks.

Key Account Managers can take full advantage of some of the new marketing strategies that are enabled by web-based applications.

IM KAM allows Key Account Managers to identify key actions that need to be achieved in order to result in commercial success.

Contact Us.

For more information on how our bespoke SaaS applications could help your organisation please contact us.