IM CRM

What is IM CRM

IM CRM is the leading Pharma SaaS CRM application - developed from our understanding of the Life Sciences market, working in partnership with more than 50 clients worldwide.

Our IM CRM application is based on our IM Framework allowing it to be tailored to our clients exact needs. It ties together customer information and supports the management of the client’s specific sales processes, resulting in improved efficiency and enhancement of sales and marketing activities.

Benefits of using IM CRM

When creating a specific IM CRM application for our clients, we continually look to ensure that the application ultimately allows them to implement their sales and marketing campaigns more efficiently and effectively.

Improved Management

Using our IM CRM application our clients benefit from being able to plan the work and work the plan in line with their sales and marketing strategies.

Cost savings

IM CRM is designed specifically to meet the needs of Pharmaceutical companies. The high configurability of IM CRM means that client specific applications can be built in significantly less time and correspondingly less cost than has historically been the case with offline CRM or non-Pharma-specific CRM systems. There are no upfront software fees with IM CRM: application rental and hosting fee are billed on a per user, quarterly basis. This results in significant cost savings for our clients along with the ability for the costs to match resources in line with expansion or periods of decline.

Ease of use

UCD (User-Centered Design) is a key aspect of IM CRM: when creating our specific IM CRM applications we continually strive to make them as intuitive, customisable and easy to use as possible. This results in a high user adoption rate within a client organisation, allowing employees to concentrate and focus on their roles, as opposed to wasting valuable time on hard to use and complex software systems.

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Benefits to User Groups

Consistency - multi-country IM CRM applications have a "core" design and data model combined with local country adaptations. This enables consistency across the enterprise, allowing for valid comparisons of key metrics, KPIs and budget performance across countries or sales teams.
CRM culture - IM CRM successfully combines the needs of the Corporation with the needs of local end users. This, combined with Corporate and local management support, enables the creation of a successful CRM culture across the Corporation. This is a key competitive advantage.
Cost and economies of scale – implementing a "core" design with local adaptations significantly reduces the cost of implementation per country. Ongoing costs are less, due to our lower prices and flexible pricing model, combined with less need for locally based CRM-application "expert" resources.
Local focus - corporately implemented IM CRM applications enable local countries to focus on achieving marketing and sales targets, not on application management or IT knowledge.
Corporate memory - IM CRM ensures that our client’s data is in a format that can be understood and followed if employees leave the organization and are replaced.
IM CRM allows Senior Managers to compare data sets from districts, business units and territories with consistent data.
All our SaaS applications are bespoke and therefore can be tailored to meet the local needs of each nation within which our clients operate.
IM CRM provides increased insight into the complex datasets that organisations hold at a national level, allowing Senior Managers to quickly and easily interrogate their data sets and allocate resources appropriately.
Senior Managers are able to quickly, view analyse and act upon a range of bespoke KPIs allowing our clients to retain and enhance their competitive edge.
Our applications allow managers to deal with consistent data and provide them with the ability to interrogate this data quickly and easily.
IM CRM provides managers with the ability to manage and co-ordinate resources in areas of greatest commercial return.
Managers are able to run day to day activities with ease. Using IM CRM they can efficiently and effectively manage their staff.
Key measures can easily be monitored using IM CRM enabling managers to act immediately on them, for example: activity rates, call frequencies and time allocation.
Representatives can easily record and access information on their clients and use this data within IM CRM to successfully plan and carry out their daily activities.
Using our applications, representatives can view their own sales, market and activity data in real time and where necessary adjust their actions accordingly.
The representatives, using our applications, are able to gain insights into the clients from the information gathered from other members of the organisation.
The representatives can take full advantage of some of the new marketing strategies that are enabled by web based applications.

Contact Us.

For more information on how our bespoke SaaS applications could help your organisation please contact us.

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