Customers & Case Studies

Interactive Medica believes that clients benefit most from our solutions when we establish true partnerships with our customers. We look to work with our clients closely, day by day, and take pleasure in helping them achieve their business objectives. Our clients embrace the advantages of the Software as a Service (SaaS) business model.

We are currently working with over 130 country organisations from 52 companies in 30 countries worldwide.

Customers

The following are some of the companies we are working with:
Abbott Abigo ACO Aco Hud
Actavis Actelion Algol Allergan
Alliance Alpharma Antula Astellas
Basilea Bayer Biovitrum Bristol-Myers Squibb
Daiichi Sankyo Desitin Eisai Ferring
Galderma Hexal Ipsen Leo Pharma
Lundbeck Meda Medeco Merck Serono
Mundipharma Nestle Nordic Drugs Novartis
Nycomed Organon Orion Photocure
Praxis Pronova Prostakan Ratiopharm
Recip Sandoz Sanofi Aventis Santen
Servier Spepharm Stada Stiefel
Teva Chiesi UCB
We have implemented solutions in the following countries:
Austria Belgium Czech Republic Denmark
Egypt Estonia Finland France
Germany Greece Hong Kong Hungary
Ireland Italy Latvia Luxembourg
Malaysia Netherlands Norway Poland
Portugal Russia Saudi Arabia Singapore
Slovakia South Africa Spain Sweden
Switzerland UK    

Case Studies

  1. Interactive Medica’s on-demand CRM and analytics provide strategic support for European management

    Challenge
    Following a strategic acquisition programme it was imperative to rationalise and improve the management control of the European operations of a major pharmaceutical company. The ability to produce detailed and consistent pan-European reports, consolidated at a European region level, was central to ensuring that operations rapidly implemented on commercial strategy and improved their business performance. There was also a need to ensure that, at the country/operational level, specific legal, regulatory and commercial issues were catered for.

    Solution
    Interactive Medica - Software as a Service (SaaS) CRM was chosen to support the commercial business process along with the IM Analytics Solution and the highly flexible Configuration Centre.

    Results

    • Fast roll out of a tailored solution to meet specific company needs - 9 country operations in 8 months
    • European product launches supported along with fast integration of acquired businesses
    • Operational analysis and reports produced to routinely support their corporate requirements at country, Strategic Business Unit and European levels
    • Web-based SaaS solution provided low running costs and flexibility of operation
    • Simple multi-country management and administration of the solution using Interactive Medica configuration tool

    Read full case study
  2. Interactive Medica equips Pharmaceutical vendor with effective on-demand Key Account Management (KAM) solution to handle their complex selling process throughout Europe

    Challenge
    Simplify complex processes to enable Key Account Managers to identify critical actions or issues that need addressing in order to increase sales conversion rates in a rapidly changing marketplace.

    Solution
    Interactive Medica - KAM module

    Results

    • Tailored solution to meet unique company needs
    • Improved sales effectiveness by around 90 per cent across accounts
    • On-demand solution providing low running costs and flexibility of operation

    Read full case study

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