IM Analytics
IM analytics is a suite of reporting and dash boarding solutions designed to provide accurate, real time information to users at all levels of the business. By embedding advanced analytics in real time into the everyday working of the business and its employees, and by using this information to drive insight into the business, IM Analytics is key to improving timely decision making across the business.
IM Analytics datasheet
Analytics can present data in a variety of formats:
Interactive mapping
Interactive graphs and charts
KPI dashboard reporting
Pure data
IM analytics provides advanced analytics from simple coverage and frequency and call rate to more complex product specific exception reporting and flagging, turning the basic information into a proactive source of insight. IM Analytics also allows the creation of custom reports. These reports can be automatically emailed to specified recipients on a regular basis using a push email system, or picked up on a mobile device equipped with 3G or wireless connection. Examples have included:
- Sales Reporting
- Corporate Level KPI Dashboards
- Mapping of Key Accounts
- ROI (Return on Investment) Models
- Launch Optimiser (for product managers monitoring new product launches) to measure and analyse launch KPI's across the commercial function
